If you havent heard this by now, creating an Opt In list is a major component of your online success, its the profit engine. Therefore, it is vital that your online plans include a sign up form that is prominently located on the main page and will capture every possible lead, and at the same time make you money.

Best of all, people who join your list is interested and curious in your product. There is something in your offer that they may want and need, a solution. If you can provide what they desire most, and build the trust between you and your subscribers, this is a step towards online success.

Once you have identified the target market, youll need on a good domain name, a reliable auto-responder and a hosting provider. All of these components form part of a bigger solution to your list building efforts- a simple direct response website with an opt-in form on the main page.

In order to accomplish this major task, here are 8 tips for a profitable Opt In page:

1) Keep the sign up page simple. There is no one 'right way', but the basic format should consist of attention grabbing headline, a clean and compact web design with no or few graphics, and a list of important benefits in bulleted points for signing up.

2) A definite call to action, that is, encourage your visitor to opt-in and capture their email address. As a further incentive, offer a free quality free bonus, such as an eBook or a mini eCourse.

3) Keep the Opt In box visible. Position it in a visible location when the main page loads. Alternatively, position your opt-in box where visitors do not have to scroll down far.

4) Assure your prospects that their details are kept in strictest of confidence;

5) Add an exit popup or fly in ad. This is a great tool for visitors who are unsure to whether to sign up or for those who have not read the entire site before exiting. Pop ups gives you one more chance to grab your visitors email.

6) Set up a Thank You page. Once a visitor sign up for the offer from the Opt In page, theyll be instantly directed to an affiliate program sales page with your affiliate id, or a sales page promoting your product(s) and at the same time capturing their email address to build your list of subscribers.

7) Double Opt In. When a visitor subscribes, send them an auto-response message to reconfirm their subscription. This step ensures the quality of your list of subscribers will be maintained.

8) Test, Test, Test. You can create different version of the opt-in page, and track the results of individual experiments made with the headline, position of the opt-in box, graphics, or colour. By using a split tester, your visitors will see one of each different page. Great way to discover the best possible return for your efforts.

If you genuinely want to build an opt-in list then start focusing on a one page direct response Opt In page. Always have visitors in mind and provide important information and benefits of joining your list. Most of all, keep the Opt In page simple and easy to follow.